H.E.B. Commercial update

We didn't win. Honestly, I can't hardly believe that we didn't even make it to the second round. These folks did.

Compare for yourself. Here's ours (you'll need SOUND):



Actually, Mary DID make it to the semi-final round of the Script Only competition with her "Anniversary Party" entry (be sure to vote for her!), so that's cool. But we were really hoping to advance with the commercial entry, too.

I think the ones that made the cut had a lot more "H.E.B." logos and products screaming at the viewer from the first second of the spot, but I frankly thought that most of them were just lame.

Of course, that sounds like sour grapes, but it's not, really. I used to own a small advertising firm, and the idea that Mary had is something you'd pay a P.R. firm a lot of money for.

I seriously doubt that anyone would pay for an ad campaign based around this.

Ah, well. Maybe we'll walk our kick-butt idea to Kroger's, Randall's, or Wal-Mart.